Media Strategies & Research Resources

Fortune Media offers free research on behalf of our clients using state-of-the-art resources that include:

	MRI
	Nielsen-Media Research
	Scarborough
	Strata
	Compass/Claritas
	Arbitron

These tools used in companion with our experience consulting on hundreds of successful political campaigns gives you an incomparable edge.

Negotiating Schedules

We use our expertise in political advertising to its best advantage!

Our buyers are trained to take into account all rates offered on behalf of your campaign, choosing the best mix of rates to assure a schedule that not only meets the needs of your campaign but clears at the most effective level.

Copy and Tracking

Our traffic department not only supplies you with up-to-date addresses, deadlines and formats we require receipt of copy and traffic for each schedule by all cable systems.

Make-Goods, Reconciliation and Billing

Our buyers track your schedule on a regular basis to ensure any missed spots are made good during your flight. In the event of any discrepancies the spots will be credited back to your campaign.

Reconciliation is the most time consuming aspect of cable buying. The cable industry has no standardized format for verifying schedules aired. As part of our service we compile the myriad of varying affidavits and offer a summarized invoice on behalf of your campaign.

Competitive Information

Fortune Media has the resources to provide information on your competitors' advertising plans and scheduling. By giving you the added advantage of knowing when and where their ads will run, we provide a powerful tool for countering their message.

Presentation Materials

Fortune Media expertly produces professional presentations for stand alone use or for use as components of larger media presentations. And because each opportunity is unique, we customize our presentations to provide general to very specific information on district demographics, recommended networks, weekly schedules - even the viewing habits of local Democrats and Republicans.

Cable Network Profiles

Cable Network Information including programming: Click here to view Network Summaries.

Fortune Media can function in two ways: as a secret weapon, invisibly providing media buying and research services or as a client partner that personally attends presentations. Either way, our goal is to make you look good!