2.05.2009  Politics — Turning North Carolina From Red to Blue
by Ondine Fortune

One of the most difficult challenges of any campaign is targeting younger voters. Distracted by a zillion media options—from the Internet to iPods and video games—consumed by busy social schedules and fledgling careers, young voters can be tough to reach ...

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10.01.2008  TV Technology — The Political TV Advertising Lifecycle
by Gordon Robinson

And even in today's Internet age, where 2008 campaign advertising is expected to top out at $3 billion, the Democratic and Republican parties will still be spending most of their media dollars on broadcast and cable TV, according to Ondine Fortune ...

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8.22.2008  Variety — Dramas pump up cable's stable
by John Dempsey

The TV industry got a jolt when the Nielsen numbers came in for the week ended Aug. 3.  Eight scripted-original cable shows finished among the 11 most-watched ad-supported programs, and all of them averaged more than 4 million ...

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2008  Cable Audience — Younger and Better Educated
by Pew Research Center

The Pew Research Center conducted an in-depth survey on the news audience and their behavior and preferences on how they receive their news ...

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2008  Winning Campaigns' Article
by Ondine Fortune

In today’s political environment, it is becoming increasingly more difficult to reach voters.
Just a decade ago, a candidate could rely on the Big 3 networks, a few radio spots, and the local newspaper to deliver almost the entire electorate. However, given the explosion of new media, today’s political campaigns must rely more and more on cable programming and its branded website companions as sources to reach voters.

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2006  Press Release: Redondo Beach Education Foundation Raises $70,000

There was a lot of anticipation prior to the luncheon, which was sponsored by Whole Foods Market since the amount raised had been kept under wraps for weeks. “It was important to us that the volunteers be the first to hear how much their hard work and dedication had raised,” said Ondine Fortune, RBEF President.

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2004  Bush & Kerry Are Spending ... But Can MSOS Get A Fair Share?
By K.C. Neel and John P. Ourand

Political consultant Ondine Fortune, owner of Los Angeles-based Fortune Media and Consulting, echoed that sentiment. She said MSOs are reassessing their ad policies, opening up their inventory schedules and trying to be more flexible with rates. As a result, the candidates she works for are buying more cable. Some of her clients are spending as much as 30% of their TV advertising in cable.

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2003  Cable Industry Lobbies For Larger Share Of Political Ad Campaigns
By Bob Cusack

Ondine Fortune, president of Fortune Media, a company that places campaign ads, said the switch from major networks to cable "is going to take some time." When Fortune was making the case for cable a couple of years ago, some campaigns countered that the highest-rated show on cable was the children’s show "Rugrats" — not exactly the best show on which to place a political ad. But Fortune said more political consultants now are seeing the benefits of targeted cable ads. "I’ve seen a big change. The research shows more people are watching cable." The reason that the potential sea change has been slow is because "a lot of consultants are used to doing things a certain way," Fortune added.

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